“AMERICANS are crazy about salmon produced in a way that protects the environment and is free from medicine” – DKK 500 million raised for onshore salmon farm in Miami

Read: Danish firm to start onshore salmon farming in MiamiAmerican consumers should soon be able to tuck into sustainably-produced salmon (Copenhagen Post, June 28, 2017):  http://cphpost.dk/news/business/danish-firm-to-start-onshore-salmon-farming-in-miami.html

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 Excerpts:

Danish-based firm, Atlantic Sapphire, has just raised half a billion kroner to start a salmon farm in Miami. […] The farm in Miami is aiming to produce 90,000 tonnes of salmon per year, thus quintupling the present production of the US. At present, most of the eaten fish are imported from abroad.

Thue Holm of Atlantic Sapphire has spent six years perfecting the process of producing salmon in the world’s first recirculating salmon farm on land. “Americans are crazy about salmon produced in a way that protects the environment and is free from medicine and artificial colouring,” said Holm. “That’s why we’ve been able to raise the necessary capital to start up the sizeable farm in Miami.”

NB: The company’s 37-page 10-year [2015-2026] business plan presentation – seen by Seafood Intelligence – states “[it] will be the most competitive supplier of salmon to the US”, as it can use “scalability to reduce operating costs to levels close to traditional salmon farming – combined with no transport cost to [the] key [US] market”.

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NB’: 38.5% Alsco AS-owned Atlantic Saphire states on its website (http://www.atlanticsapphire.com/): “We are the first environmentally friendly Atlantic salmon brand in the world. Recognized by leading sustainable seafood programs as the ‘best choice’ for consumers and working towards the first ever green ranking for Atlantic salmon. The firm texture of our premium Atlantic Sapphire salmon is matched only by its delicate complex taste”.